It’s all business until someone drops an I-love-you.

Five years ago a girl reached out to a guy about the ad agency he worked for. A ridiculous number of emails were exchanged, then somehow I-love-yous. Three weeks later he was on a plane to meet her.

These are the emails that put him on that plane. We've posted each one in real time just as we experienced them, before we met.

Hope you enjoy the ride.

<3 Tal&Josh

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March 19, 2010
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